Mothercare Dublin Autumn Window Displays
Brief: Design Vinyl & Foamboard props for Mothercare's Autumn Window Display for the Main Window, St. Stephen's Green Shopping Centre, Dublin 2. This window faces St. Stephen's Green Luas Stop in an area with very high footfall. St. Stephen's Green Shopping Centre is located at the top of Grafton Street, Dublin. The window theme was "Come Out To Play". I was very happy with the extremely positive reaction from Visual Sense and Mothercare, infact, Mothercare became a client of Visual Sense on the basis of this window display. This project gave me great experience in the areas of graphic design for retail and display.
Idea generation
Concept Moodboard including my own illustrations
This moodboard shows the overall concept, children playing outside in the Autumnal weather.  I used sillhouettes to represent the cutouts of the children in order to make the image clearer.
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