Yeah! Quaffee | Artisan Coffee Roasters

The brief required a brand identity and packaging design for an artisan coffee roasters based in Ireland but with international appeal. A New York theme was decided upon for the target market of 25-40 year old urban dwellers. The name Yeah! Quaffee is a play on the New York pronunciation of the word "Coffee" and the word "Quaff". Speech bubbles and a pug were used throughout the branding to create a sociable, friendly and loyal brand tone with a touch of New York attitude. The brand identity was applied to a number of applications. An advertising campaign including teaser ads for the brand was also created.

Ad Pod advertisement

Packaging - Coffee Cartons

Disposable coffee cups and tear-off loyalty cards

Coffee Cups and tear-off loyalty cards

6 Sheet Advertisments - Teaser Campaign

6 Sheet Teaser Ad

6 Sheet Teaser Ad

Ad pod still

Press ads - Newspaper/Magazines

Web page (main photo of café was taken from Google images to represent target market)

Twitter Account

Barista T-Shirts

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